The Stop Smoking Centre

“You Can Stop Smoking”

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Smoking Increases in Japan

Smoking among young Japanese women doubled over a five-year period up to 1999 and health experts in Japan were concerned at the increase of adolescents and young adult women who now smoke. World Health Organisation presented data compiled by the Japanese Ministry of Health and Welfare, which showed a remarkable increase from 9-18%.

For young women aged 20-29 smoking rates increased from 10.5% in 1986 to 23% in 1999. The same study found that, despite it being illegal for people under age 20 to smoke, 4.3% of teenage girls now smoke.

In Asia, smoking was traditionally considered to be un-feminine and a sign of promiscuity. However, ingenious marketing by tobacco companies into the fields of entertainment, media and fashion has leveraged changing socio economic factors such as increased income, independence and perception that cigarettes are method of controlling weight. In one survey of women in Asia, as many as 40% of respondents believe smoking would help them slim.

Although the world, and Asia in particular has seen a huge rise in deaths from tobacco related disease, if you are seeking how to encourage someone to quit smoking you can take hope that big decreases are possible.

In the mid sixties, the country with the highest smoking related deaths in the world was the UK, but as public perception shifted, cigarette sales halved over the next thirty years. As a consequence, smoking related deaths for those aged (35-69 years) halved from 80,000 in 1965 to 40,000 in 1995. As a consequence the UK now has the world's largest decrease in premature deaths from smoking.

In Japan, while the process of de-popularising smoking is showing promise with slowly decreasing rates among males, the message has not yet reached young women.

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